Who We Are

New Beginnings Ultrasound is led by Lori Bay, a licensed and credentialed diagnostic medical sonographer with extensive experience in clinical ultrasound and patient care. Lori is actively involved in daily operations and personally oversees the quality, accuracy, and professionalism of every exam performed in the office.

With a strong foundation in medical imaging, Lori brings a detail-driven, patient-centered approach to ultrasound services. Her clinical background ensures that all diagnostic exams are performed following established medical protocols, using modern imaging technology, and with a high standard of precision and care.

The majority of ultrasounds at New Beginnings are completed with a physician’s order, allowing insurance to be filed on the patient’s behalf. Elective ultrasound services are also available on a cash-pay basis and are intended to complement—not replace—medical care.

Under Lori’s leadership, New Beginnings Ultrasound was created to provide a trusted, locally owned option for professional ultrasound services—where patients receive clear communication, compassionate care, and reliable imaging at every visit..